In order to accommodate fundamental change in consumer behavior, a new form of sales and marketing has developed; “New Marketing” or “Inbound Marketing” refers to activities that bring visitors in, rather than going out and soliciting prospects’ attention. By producing interesting content, Inbound Marketing earns customer’s attention, makes the company easier to be found, and draws customers to them.
An important aspect of Inbound Marketing is maximizing your “searchability”, ability to be found on the web. As most already know, Google is the leading search engine and has the biggest impact in allowing your business to be found by prospective customers. Google’s primary objective with regards to “search” has always been to provide the most useful results to their users.
In addition to Google wanting to give users the best answer to their query, they now also prioritize results based on popularity, engagement, and trust of the source. So, not only is relevance specific to the user’s search important but so is the meritocracy of the source.
Mollify is a Full Service, New Digital Marketing/Inbound Marketing Organization. Mollify uses Digital Optimization to maximize exposure, tell a digital story, and compel prospective customers: to learn, respond, and engage.
Digital Optimization is about taking an algorithmic approach to online optimization, a step-by-step process that follows Google’s Guide. Mollify integrates dozens of web-based software applications (i.e. WordPress, Yoast SEO, Yext, Facebook, Twitter, Google+, Youtube, Moz, Google Analytics, etc.) in order to build our clients evolving digital platforms.
An important aspect of Inbound Marketing is maximizing your “searchability”, ability to be found on the web. As most already know, Google is the leading search engine and has the biggest impact in allowing your business to be found by prospective customers. Google’s primary objective with regards to “search” has always been to provide the most useful results to their users.
In addition to Google wanting to give users the best answer to their query, they now also prioritize results based on popularity, engagement, and trust of the source. So, not only is relevance specific to the user’s search important but so is the meritocracy of the source.
Mollify is a Full Service, New Digital Marketing/Inbound Marketing Organization. Mollify uses Digital Optimization to maximize exposure, tell a digital story, and compel prospective customers: to learn, respond, and engage.
Digital Optimization is about taking an algorithmic approach to online optimization, a step-by-step process that follows Google’s Guide. Mollify integrates dozens of web-based software applications (i.e. WordPress, Yoast SEO, Yext, Facebook, Twitter, Google+, Youtube, Moz, Google Analytics, etc.) in order to build our clients evolving digital platforms.
- Full-Service New Digital Marketing
- Full Stack Development
- Software Integration
- Website Design
- Website Architecture
- Website Hosting
- Google Algorithm Specialists
- ECommerce Engagement (Online Scheduling/Online Payments/CRM)
- Content Development
- Content Strategy